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Are you surprised that Tesla sales are plunging? You may think that it’s because the nation isn’t ready for electric vehicles. However, the sales deficit is occurring in multiple countries as other EV brands flourish. 

Tesla sales drop by double digits 

For years, Tesla sales have dominated the market, but something has changed. Sales are plummeting in crucial areas. For example, in California sales are dropping by double digits. 

According to Electrek, Tesla experienced an 11.6% drop in deliveries. About 27,000 fewer electric SUVs were delivered in 2024 compared to 2023. It lost 60% of the EV market share in California. Meanwhile, other EVs increased marker shares by 22%. 

Sales in Sweden declined by 44% and sales in Norway were reduced by 38%. Italy saw a 40.9% sales decrease and Spain witnessed a 75.4% drop. 

The new Tesla Model Y Juniper could be the blame. It was recently remodeled for 2025 and only the expensive Launch Edition is available in Europe and the United States. 

Perhaps if Tesla wasn’t facing a limited inventory sales would be looking better. Some drivers might be waiting for the full-range Telsa Model Y to come out. 

Some critics attribute the sales freeze to Elon Musk’s political behavior. Reportedly, consumers are disappointed by his unwavering loyalty to Trump. 

Others claim they saw Tesla’s decline coming from miles away. Things seemed to tip in the wrong direction with his acquisition of Twitter. Allegedly, his persona alienated potential buyers. 

Plus, the electric vehicle market has been growing. Hyundai, Kia, Genesis, Nissan, Rivan, and more have added stout competition to the market.

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Staff Writer

Allison Barfield

Allison Barfield joined MotorBiscuit in 2020 and covers all things trucks, SUVs, and Jeeps. Having grown up on a farm in Rock Hill, South Carolina, she’s no stranger to the “Best in Class” truck and SUV debates; people in her hometown were always gathering to help work on vehicles together, and deliberation would naturally arise.

Allison graduated from the University of South Carolina with a degree in Media Arts. She has helped bring awareness to issues Women In Trucking face and has promoted Truckers Against Trafficking, an anti-trafficking NGO.

A fan of creatively dark literature, Allison appreciates the works of Shirley Jackson and Emily Dickenson. She lives in a mountainous area of the country and enjoys off-roading and camping. Her dog, Bruce, often joins her in testing trucks and SUVs for our site.