The Mitsubishi Motors automaker brand logo
Mitsubishi Motors logo | Yuriko Nakao/Getty Images

The Mitsubishi Motors Corporation is a Japanese multinational automotive manufacturer that belongs to the Mitsubishi Group of companies.

The automotive side of Mitsubishi started with the Mitsubishi Shipbuilding Co., Ltd. in 1917. The company eventually merged with the Mitsubishi Aircraft Co. in 1934 to create Mitsubishi Heavy Industries. This company produced vehicles for military use during World War II as well as railroad cars, buses, cargo vehicles, and scooters. Due to a booming Japanese economy in the 1960s, the company produced and sold the Mitsubishi 500 as its first passenger model for the mass market. After different makes and models were developed over the next several years, a single operation was created to focus on the automotive industry, resulting in the founding of Mitsubishi Motors in 1970.

Mitsubishi spent many years partnering with companies for American exports, most famously in its venture with Chrysler resulting in Diamond-Star Motors. Currently, Mitsubishi is a member of the Renault-Nissan-Mitsubishi Alliance of French and Japanese manufacturers and is partially owned by Nissan.

Featured Vehicle: Outlander

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All Mitsubishi Vehicles:

Cars:

Mirage: A subcompact car and one of the smallest and most affordable vehicles on today’s market

SUVs and Minivans:

Outlander Sport: A subcompact SUV that’s also known as the Mitsubishi RVR

Eclipse Cross: A sleek compact SUV and one of Mitsubishi’s most recent models

Outlander: A compact crossover SUV that’s also available as a PHEV (Plug-In Hybrid Electric Vehicle)


Recently Discontinued Vehicles

Eclipse: A compact, sleek, and affordable sports car

Lancer: A compact sedan model nameplate that’s been sold under various brands, including Chrysler, Dodge, and Plymouth

Montero: A rugged full-size SUV model bigger than the Outlander


Consumer Research:


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