Nissan cuts Rogue and Pathfinder prices even though they’re built in Tennessee
While some automakers warn drivers that the Trump administration’s tariffs will only inflate new car sticker prices, Nissan seems to be doing the opposite. It just announced price cuts on two of its bestselling SUVs…and they’re both assembled stateside.
Nissan cuts 2025 Rogue and Pathfinder asking price as of April 1
In a statement published in its USA Newsroom, the automaker said:
“Nissan is enhancing the value of two of its most popular models with reduced Manufacturer’s Suggested Retail Prices (MSRP) for the 2025 Rogue and 2025 Pathfinder. Pricing reductions across all grades for both models will boost affordability for customers facing a challenging car-buying landscape.”
Some Rogues are assembled in Japan, while others are made in Smyrna, TN
Despite the new 25% tariffs, Nissan says all available new Rogue models get a price cut…regardless of where they’re built. The largest slash, made to the Rogue Rock Creed AWD, is $1,930.
| Model + Trim | Revised MSRP | Price Reduction |
| Rogue S FWD | $28,590 | -$640 |
| Rogue SV FWD | $29,590 | -$1,380 |
| Rogue SL FWD | $35,090 | -$1,000 |
| Rogue Platinum FWD | $38,590 | -$930 |
| Rogue S AWD | $29,990 | -$640 |
| Rogue SV AWD | $30,990 | -$1,380 |
| Rogue Rock Creek AWD | $33,490 | -$1,930 |
| Rogue SL AWD | $36,490 | -$1,000 |
| Rogue Platinum AWD | $39,990 | -$930 |
All Nissan Pathfinders hail from Tennessee
The Pathfinder, Nissan’s midsize, three-row SUV, is built in the U.S. As such, it’s safe from import tariffs. Still, the automaker released reduced pricing information yesterday.
| Model + Trim | Revised MSRP | Price Reduction |
| Pathfinder S 2WD | $36,400 | -$670 |
| Pathfinder SV 2WD | $39,390 | -$670 |
| Pathfinder SL 2WD | $42,090 | – $1,170 |
| Pathfinder Platinum 2WD | $48,640 | -$1,170 |
| Pathfinder S 4WD | $38,400 | -$670 |
| Pathfinder SV 4WD | $41,390 | -$670 |
| Pathfinder SL 4WD | $44,090 | -$1,170 |
| Pathfinder Rock Creek 4WD | $44,490 | -$670 |
| Pathfinder Platinum 4WD | $50,640 | -$1,170 |
While the cuts aren’t huge, they’re certainly a notable response to the tariffs worrying new car shoppers.
The announcement comes after Nissan dominated headlines for its fallout with Honda. Nissan planned to merge with Honda until talks abruptly ended. Shortly after, Nissan announced layoffs in U.S. operations.
Analysts predict the Trump tariffs could lift new vehicle prices from $3,300 a car to $15,000. Since the tariffs just went into effect, time will tell what automakers want to (or can) do to mitigate the increased import costs.
