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Cars and SUVs get more expensive every year. The average new car transaction price hit $48,724 by the end of 2024. And that’s for the average vehicle, including cars. Most SUVs command even steeper prices. So Jeep fans were thrilled to see the brand offering a $10k discount on one model. But if you’re a traditionalist, you may be disappointed to know it’s the electric-only Wagoneer S.

Jeep introduced its first all-electric mass-produced SUV for the 2025 model year. The Wagoneer S is a luxury SUV built on Stellantis’ shared EV platform. The automaker seems eager for good, first year sales. It launched the EV with $7,5000 in combined incentives for leasing customers. Two important changes dial the saving up further for February.

First and foremost, Jeep is offering an additional $3,000 discount off the luxurious “Obsidian” trim of the Wagoneer S. Equally important for many buyers, Jeep is allowing buyers to stack its 0% APR financing offer with other deals–such as the $3,000 off the top trim and $7,500 off all trims.

Why is Jeep discounting the Wagoneer S?

Jeep Wagoneer S electric SUV driving across the desert.
2024 Jeep Wagoneer S | Stellantis

Does this mean Jeep is having trouble selling the Wagoneer S? It’s definitely too soon to say that. Jeep claimed just 133 sales in January 2025, but that might be because none are available. This electric SUV literally just started rolling off the assembly line last month.

This discount may be because Jeep wants to ensure a strong first quarter for its first full EV. Or it may just be a good time to discount vehicles.

Traditionally, the winter months see some of the best incentives on both used and new cars. This is because car sales are slower and automakers offer discounts to get buyers in the door. New Year’s Day sees the best discounts on average, while Presidents’ Day comes in second. This latest Wagoneer S discount is part of Jeep’s Presidents’ Day incentive, but continues through March 3rd.

Curious how much a new Jeep costs these days? See all the new Jeep listings near you.

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Staff Writer

Henry Cesari

Henry Cesari joined MotorBiscuit in 2021 and brings his deep interest in vintage cars, trucks, and motorcycles to the site. Having restored his first classic car at just 16 years old, Henry has wrenched on everything from overland campers to Japanese motorcycles and even pre-war Bugattis. Henry is also an avid attendee at local car shows and genuinely enjoys connecting with fellow auto enthusiasts.

Henry earned a Bachelor’s in Anthropology and English from the University of Vermont. He has since incorporated his love of the written word with his admiration of classic cars. While Henry is interested in vintage cars, he believes the golden age of cars is yet to come. He is confident journalists will play an important role in this revolution by exposing the industry as it is now and envisioning its possible future.