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Remember when $900 a month got you a mortgage? Well, in 2025, it barely gets you a Ford F-150. That’s right—the average Ford F-150 buyer is now shelling out $919 payments every month, and that’s before gas, insurance, and maintenance. Trucks have been getting pricier for years, but we’re racing for a breaking point. Automakers are axing base models, banks are jacking up interest rates, and buyers are left wondering—can anyone actually afford a new truck anymore?

Ford F-150 payment hits record highs

Ford’s best-selling truck has never been cheap, but these prices are getting ridiculous. According to Experian’s Q4 2024 State of Automotive Finance report, the average Ford F-150 payment was $919 per month in Q4 2024. That’s slightly lower than Q3’s record-breaking $953, but still a serious hit to buyers’ wallets.

So what’s driving these sky-high Ford F-150 payments? Interest rates aren’t helping. Ford Authority reports that incentives are “mostly flat,” sitting at just 7.1% of average transaction price (ATP), or about $3,392. At the same time, ATPs have barely budged. In February 2025, the average Ford ATP was $54,082—up 0.6% from last year. “Lower-priced vehicles continue to prove difficult to find,” Cox Automotive noted. Meanwhile, sales of $100,000+ vehicles jumped by 6,000 units year-over-year. That’s an expensive truck!

Where did the affordable Ford F-150 payment go?

The F-150’s rising prices aren’t just about inflation. Ford has slowly phased out cheaper trims and options, pushing buyers toward pricier models. As I previously wrote, the base-model F-150 XL was once the last full-size truck under $30k. But Ford cut its cheapest V6 engine, roll up windows, and other budget options. The automaker hiked the XL’s price to $38,565 for 2024. That was a $6,000+ jump between 2024 and 2022.

For many, the F-150 isn’t just a truck—it’s a necessity. But at this price? More buyers are being priced out. The days of a work truck for the everyman are fading fast, replaced by six-year loans, luxury trim levels, and payments that look more like rent checks.

Even as automakers roll out incentives, it’s not enough to offset the damage. And with no signs of major price drops ahead, many buyers will have to choose: stretch the budget, buy used, or keep that old truck running for a few more years.

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Staff Writer

Henry Cesari

Henry Cesari is a MotorBiscuit Staff Writer who brings his deep interest in vintage cars, trucks, and motorcycles to the site. Having restored his first classic car at just 16 years old, Henry has wrenched on everything from overland campers to Japanese motorcycles and even pre-war Bugattis. Henry is also an avid attendee at local car shows and genuinely enjoys connecting with fellow auto enthusiasts. Henry earned a Bachelor’s in Anthropology and English from the University of Vermont. While Henry is interested in vintage cars, he believes the golden age of cars is yet to come. He is confident journalists will play an important role in this revolution by exposing the industry as it is now and envisioning its possible future.