It might be one of the most instantly recognizable badges in the world. No, not Ford or Toyota. We’re talking about the rarified air of Ferrari. Fortunately for the tenured treasure of Maranello, Ferrari sales figures are showing a bit of immunity to some of the latest luxury market follies. 

Ferrari sales figures show a 7% increase over the previous year– despite shipping fewer cars

Despite car sales follies in the auto industry, Ferrari sales figures paint a picture of defiance. Unfortunately for other premium marques like Mercedes-Benz and Jaguar, issues like low interest in EVs have resulted in faltering sales. However, everyone’s favorite Prancing Horse isn’t showing the same market squeeze.  

According to the Wall Street Journal, Ferrari posted better sales and earnings figures in the third quarter of 2024 than the year prior. Specifically, the iconic Italian automaker reported a 7% increase over the previous year. Still, while estimates put sales at around 1.66 billion euros, the company reported about 1.64 billion. Not too shabby.

What’s more, Ferrari sales figures suggest a 2% increase in European, Middle Eastern, and African market activity. However, in what almost seems like a balancing act, Ferrari’s sales in the Americas decreased by 2%. Asian market share (excluding China, Taiwan, and Hong Kong) represented a 6% increase.

Analysts attribute part of the brand’s success to new models like the Purosangue, the marque’s first SUV. Moreover, the hybridized 296 GTS and Roma Spider supplemented the Purosangue as Ferrari’s best sellers. On the other hand, Ferrari reported a 29% fall in shipments to China, Taiwan, and Hong Kong. While that might seem worrisome, Europe, the Americas, the Middle East, and Africa represent the brand’s largest markets.

Enzo Ferrari’s namesake luxury performance car builder clearly has a market. After all, the brand has enjoyed quite a bit of growth post-COVID. According to Good Car Bad Car, the pandemic slashed the interest in new cars across the board and the Modena marque wasn’t immune. 

However, the brand enjoyed a quick post-pandemic resurgence in interest, especially due to the automaker’s new models. What’s more, the figures outshine other premium badge automakers year-over-year. For instance, Jaguar’s US market experienced a 43.62% year-over-year drop from 2021 to 2022, and a 13.65% decrease from 2022 to 2023. While not as dramatic, Mercedes-Benz fell 0.19% from 2022 to 2023 in the United States.