Vanessa Voss, owner of Voss Insurance Group in Tacoma, Washington, bought a Tesla Cybertruck to advertise her business. She sells insurance to people transitioning to Medicare after retiring. As a locally owned business, Voss has a Chevy Silverado and Jeep Grand Cherokee wrapped with her logo and a photo of her face to attract customers.

So, when she discovered the Cybertruck, its flat and large surface areas paired with its unique design made it ideal for advertising. For a while, Cybertruck was her top advertiser. That was until the public’s opinion of Elon Musk turned sour, thanks to his Nazi-esque gesture during Donald Trump’s inauguration and his slashing of federal jobs.

Soon after that, locals turned on Voss for her decision to advertise with a Cybertruck.

“As of two weeks ago, we have been harassed online, over the phone, and via email for having a Cybertruck,” she explained to Business Insider. “The very first phone call that I received was from a gentleman saying that he was going to kill me.”

The Cybertruck harassment went from bad to worse

Voss initially found the threats disturbing but managed to brush them off for a while. Until it started happening more often, and the threats were becoming more vulgar.

“A blocked caller also told me that I am a Nazi, cussed me out, and said I should kill myself,” she said. “That day, I received a total of 12 phone calls, some of which were blocked and others that weren’t.”

Voss called the police, armed with transcribed voicemails from people insulting her intelligence, threatening to defame her business, damage the Cybertruck, harm her, or post negative reviews. At one point, she found that someone posted a disturbing image of her EV parked near her home.

“They even posted a picture of my vehicle in the driveway of my residence on Reddit so that people could further attack us on social media,” said Voss.

Her employees were subject to harassment, too

Because her image appeared on all the company’s advertising cars, Voss bore the brunt of the Cybertruck-related harassment. However, her employees began receiving threats, too.

“One of my agents was speaking to someone who originally seemed interested in buying insurance and then started sending replies to her emails that were very vulgar,” she said. “My employees are a little uneasy. I work really hard to give them a really safe environment and make them feel welcome, but we can’t control what society does.”

So, Voss decided it was time to take matters into their own hands. She told her employees to leave the office before dark and brought in a trainer to teach them how to defend themselves in case of an attack.

“I paid $436 for a two-hour self-defense session,” said Voss. ” The instructor is scheduled to come to my office to teach my staff self-defense tactics in the event that the situation becomes violent, or if people physically show up here at my office or at my home. The session will focus on a number of methods, including verbal de-escalation, active shooter and intruder response training, and escape from common holds.”

She refuses to bow down to bullies

Since Voss helps people transition to Medicare after retiring, she, too, is nervous about Musk.

“If Social Security or Medicare were to dissolve, I would be the first out of a job. It doesn’t make a whole lot of sense for me to support one way or the other,” she explained. “I’m just more baffled than anything. These are behaviors exhibited by grown adults, which blows my mind.”

She could trade in her Cybertruck or sell it to avoid further issues, but she doesn’t believe in succumbing to bullies.

“I am not one that will be bullied. I’m just not going to allow a group of people to bully me into actually trading in my vehicle,” she said.